Everyone may have thought about purchasing a domain name
before purchasing them in reality. Sometimes people purchase a catchy name that
doesn’t go with the image and business of a buyer. So everyone needs to
purchase a domain name that project one’s business and products in right
manner. Here are some tips for you to choose right domain name for your
business.
Extension of the domain name tells a lot about the business
and its target area too. A domain name with .co.in extension would be likely to
target Indian economy and it tells everyone that enterprise related to this
domain name is operating in India. Same goes with other extensions like .co.uk
for UK, .ca for Canada and so on. So one must register a domain name with
suitable extension, which can convey your messages to everyone on the web about
you are targeting a specific group of people.
There are many scam websites available online which are
providing domain names and once you make a brand with that domain name they
just cancel your authorship of the domain and that can go very wrong for your
business. So the point is that you should purchase a domain name from a legit
and reputable registrar. Before purchasing a domain do a research about the domain
seller from which you are going to buy your domain.
Keyword rich domains are easily ranked for a specific
keyword. If your domain is like myexample.com then it is likely to be ranked
well for the keyword My Example. Don’t always go for keyword rich domains if
you are going to build a brand name then choose a brand name related domain
name for your website or business.
Choose a short domain if possible. Short names are easily
remembered by most of the individuals and people don’t need to write down them
as they can remember them verbally. Longer names might rank earlier but they
have low brand value with them. Use initials of your enterprise while selecting
short name for your business or website.
Never register a trademark name by other business as it can
go against the law and even if you don’t do anything illegal you still would be
convicted for trademark infringement. Don’t try to play off an existing
business name rather build your own new brand which will pay you in long run.
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